Performant Experimentation at Scale
#nextjs
Previewing performant Experimentation using Next.js and Edge Middleware, and discussing why you might consider using a data-driven experimentation strategy in the first place.
Highlights:
- A/B testing is helpful for weighing out the potential impact of a potentially risky change to a high-impact funnel
- All product engineering teams should consider prioritizing experimentation to better understand the impact changes to your product has on the end user. Data-driven choices are stickier
- High-impact funnels are defined as: Critical flows in your application that broadly impact user experience, like Sign Up or Sign In
- Middleware can be used to bucket your users, or you can outsource audience determination to a provider like Statsig or Launch Darkly
- The key to performant experiementation is a flags provider that does not increase initial page load latency during audience determination
Seen At
Next.js Conf on October 25th, 2022